Regional Identity

Fulfilling a region's potential

The Aberdeen City and Shire brand was launched in October 2005 with the aim of raising the profile of the region both nationally and internationally.

The brand was developed as part of the strategy for the Aberdeen City and Shire Economic Forum (ACSEF). ACSEF is a partnership of public and private sector organisations from across Aberdeen City and Shire. The ACSEF partners aim to ensure that the brand is used and championed as frequently and as appropriately as possible.

Brand Toolkit

The brand provides a toolkit for people and organisations to promote the region in a consistent and cohesive way.

Local residents and businesses are key to the success of the brand and are encouraged to find out how the brand toolkit could be used in marketing activities and collateral to promote the region.

The brand guidelines explain the visual and verbal style, the basic elements and guidance on application.

Contact us:

Aberdeen City and Shire Brand Management Team
2nd Floor
St Nicholas House
Broad Street
Aberdeen
AB10 1EZ

Tel:  01224 523197
Fax:  01224 523315

You can also contact the Brand Manager.