Brand Elements.
Standard city or regional brands will develop a core of brand elements that can be used by the brand, by brand partners or organisations/individuals wishing to promote the area.
Aberdeen City and Shire is no exception and has developed a range of brand elements that are used in promotional activities. These are:
* The portal site for the region www.aberdeencityandshire.com - hosting information and links for people looking to know what it is like to live, work, do business and explore in Aberdeen City and Shire
* Promotional Items - the brand has collated a range of promotional items for the brand use, partners use and any individual or business wishing to use the items to promote the region.
* Displays - the brand has created a suite of exhibition and event displays to promote the area and any key messages. These include pop-up displays and spider flex displays. These are available for external loan.
* Literature - the brand has developed a range of promotional literature for the region, literature can be created by the brand itself or with external partners.
* Brand Imagery - the brand has invested in a suite of images that are used in promotional activities, these are royalty free and available to download from this site by registering on the left hand side of this screen. The image stock will be added to, so that a fresh suite of images are continually available.
* Brand DVD - a DVD promoting the area under the key target segments - live, learn, achieve and explore has been created and is available for use in promoting the area. Each segment can be used individually or collectively depending on the audience.