Brand Image.

The primary photographic style centres on the representation of people in Aberdeen City and Shire contexts, covering all aspects from business and education to leisure and tourism.  By taking photographs of real people in real contexts, a natural sense of involvement can be captured in whatever and whoever the subject or subjects is interacting with.  The purpose is to convey any one or more of the following traits:

A sense of intent
A sense of focus
A sense of determination
A sense of ambition
A sense of achievement
A sense of spirit
A sense of dynamism
A glint in the eye

At present there are 51 images in the brand image library, these will be available to download from the portal but until then please email the Brand Manager (acsbrand@aberdeencityandshire.com) for a cd with all the images.