Regional Identity

Fulfilling a region's potential

The Aberdeen City and Shire brand was launched in October 2005 with the aim of raising the profile of the region both nationally and internationally.

The brand was developed as part of the strategy for the Aberdeen City and Shire Economic Future (ACSEF). ACSEF is a partnership of public and private sector organisations from across Aberdeen City and Shire. The ACSEF partners aim to ensure that the brand is used and championed as frequently and as appropriately as possible.

The brand along with key partners within the region work together to create strategic alliances to promote the region as an area that people choose to live in, work in, achieve in and explore.